Tuesday, October 9, 2007

Worried About Using AdSense? In Google's Defense

Many people keep on shying away from using AdSense. They've either heard by others that Google keeps locking accounts for the tiniest little infraction - or - they've had a quick peek into AdSense info and it all seems too complicated, so people just don't bother getting involved.

For those who get involved - YES - it is very important that you don't get your AdSense account locked, blocked, banned or cancelled.

Here's How To Avoid Getting Your Adsense Account Terminated

Right now, Google is the undisputed leader in search engines. Therefore, Google has to place high priority on 'quality' and 'relevancy' regarding what goes into search engines. Now that the company is public property, Google needs to keep shareholders and users of its search engines happy and satisfired. This is why 'quality' and 'relevance' are so important to Google - and why these should be high priority for you, too.

Doing the wrong things with or within Adsense and other forms of advertisements, anything related to Google - whether intentionally or unintentionally - will eventually result in severe penalties. This may include getting you or your site or blog banned from the search engines or worse - your google account terminated. In short, the more that Google can weed out garbage content, deliberately duplicated content, spammish activities, and blatant steps over the line, the better it can run and offer its services to the public, to users, and to advertisers.

Here are things to DEFINITELY AVOID if you're going to be involved with Google in business:

* Hidden text.

Filling your advertisement page with texts so small they can't be read
Making text the same color as the background
Using css for the sole purpose of loading pages with rich keywords, content, copy.

(the above will earn you a penalty 'award' that is given to those who are hiding links - most likely when you are 'caught,' google will just ELIMINATE your account)

* Page cloaking.

This is actually a pretty common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see.
Loading a page with a bot that a human user will never see is a plain and definite no-no.
This is tricking them to click on something to direct viewers to where you want them to go to but to a page that they probably do not want to go to.

* Multiple submissions.

This is the practice of submitting multiple copies of your domain and pages and you should stay away from doing this!
For example, if you try to submit a URL of an Adsense blog/page as two separate URL’s - this is just inviting trouble and possible termination of your accounts.
This is another good reason to avoid auto submitters and certain auto-submit software. Better check first to see if your domain is submitted already to certain search engines before you try to (inadvertently) submit it again. If you notice your URL already there - MOVE ON...it's not worth having your accounts penalized!

* Link farms.

Be wary of who and what are you linking your Adsense blogs and pages to. Search engines know that you cannot always control your links coming in to your sites or blogs. People will tell other people to visit your pages if they want to - but you can certainly do your best to control what YOU link to. Your pages/blogs are your pages - be careful!
Link farming has always been frowned upon greatly in the eyes of any reputable search engines, and Google is no exception.
Having a link higher than 100 on a single page will classify you as a link farm so try and not to make links higher than that.

* Page rank for sale.

If you have been online for awhile, you'll notice that some sites will sell their PR links or trade them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct display and advertisement of your page rank is a way to get on the wrong end and bad side of a search engine.

* Doorways.

Doorways are very similar to cloaking pages.
Another common practice, using doorway pages means making a page and loading it up with choice keyword ads that are aimed at redirecting visitors to another “user-friendly” page. This is a big issue among search engines. Many SEO firms offer this kind of service, but now that you know what doorways actually are, try to avoid them at all costs. Certainly, don't go out to buy something like this!

* Multiple domains of exactly the same content.

In case you're not aware already - search engines look at domains IP’s, registry dates and many other details. If you have multiple domains with the exact same content, you can't hide this from the search engines. Changing a title on a page or a few subheadings may, in part, fool your viewers just a little bit, but it sure won't fool any decent search engine for more than a moment.
The same goes for content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.

Many of the above techniques apply to most search engines, not just Google. Grab the mindset really quickly that, if you're going to have Google accounts or any advertising and promotion accounts, you'll learn to use them properly and NOT CUT CORNERS.

Build up your Adsense pages for human users FIRST and not for bots, and you'll be gaining better, safer results from your efforts.

Cheaters always get caught at some point

Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.

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